![]() ![]() Stronger togetherīehind these creative experiences are partnerships which require tightly integrated communication in order to make the experience frictionless and awesome for customers. These native purchase experiences benefit experience-seekers, places of discovery like Facebook and Bandsintown, event-enablement platforms like Eventbrite, and, ultimately, event organizers who are looking to reach the right people with the right event at the right time, in order to sell more tickets. This means that users are no longer forced down a redirected, convoluted path to another site to buy tickets, often leading to shopping cart abandonment. In the ticketing space, Eventbrite has partnered with platforms like Facebook and Bandsintown to empower people to purchase tickets to Eventbrite events directly within those sites and apps. Contextual or distributed commerce enables users to seamlessly purchase products and services when they first discover them, in the context of the places where they already are spending time online. What Braintree refers to as contextual commerce, Eventbrite dubs distributed commerce, and both partners vehemently believe it’s the purchasing behavior of the future. We each oversee two distinct yet equally important pieces of the puzzle, and by partnering with Braintree, Eventbrite is able to offer its customers and their attendees unique and innovative experiences. ![]() While Eventbrite creates their own intuitive and simple UI, Braintree powers the payments to help optimize it. At Braintree and Eventbrite, we share the same passion for offering seamless and stellar commerce experiences for users around the world.
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